Enterprise & Career

Entrepreneurship & Business

Grade bands served: Kindergarten through Grade 12

Entrepreneurship teaches learners to identify a real need, design a solution, test it with customers, price it, sell it and account for it. Early grades run market days and simple goods-and-services study. Middle-school learners write business plans and pitch them. High-school learners study business models, marketing, operations, record keeping, registration and taxation in the Liberian context, and run small real ventures under supervision. The subject values disciplined execution over hype.

Why this subject matters

Most Liberian graduates will create or join small enterprises. Business skill turns technical training into livelihood.

Overall learning goals

  • Identify genuine customer needs.
  • Design, cost and price a product or service.
  • Keep accurate business records.
  • Market and sell ethically.
  • Plan, launch and evaluate a small venture.

Core competencies & skills

  • Opportunity identification
  • Costing and pricing
  • Record keeping
  • Marketing and sales
  • Pitching and negotiation

Scope by grade band

Kindergarten – Grade 2

Needs and wants, goods and services, jobs in the community, and a simple classroom market day.

Grades 3–5

Profit and cost, simple product design, saving for a goal, advertising honestly and a small class enterprise.

Grades 6–8

Business plans, market research, customer interviews, pricing strategy, and pitch presentations.

Grades 9–12

Business models, marketing plans, financial statements, operations, formal registration and taxation, and supervised venture launch.

Typical learning activities

  • Market days
  • Customer interviews
  • Pitch practice
  • Case studies of Liberian businesses
  • Mentor sessions with local entrepreneurs

Project examples

  • Classroom market day with costing
  • Business plan and pitch deck
  • Real micro-venture with recorded accounts
  • Digital storefront or social-media business page

Assessment methods

  • Business plan rubrics
  • Pitch performance
  • Financial records accuracy
  • Venture outcome reflection

Real-world & career connections

  • Entrepreneurship
  • Sales and marketing
  • Operations management
  • Cooperative and SME leadership

FutureTech & AI integration

Learners use AI for market research and content drafting, digital payments and productivity tools, and analyse where technology creates new local opportunities.

Expected learner outcomes

  • Graduates produce a credible business plan with real numbers.
  • Graduates have run at least one supervised enterprise.

Where it appears by grade

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